DIY Woman
INTERVENTIONS & PERFORMANCE in situ
DIY Woman comprises a public survey published in local newspapers and a related website and a series of live performances and infiltrations in Canada’s capital city, Ottawa.
ExhibitionIn All The Wrong Places, Art Gallery of Ottawa, Canada, 1999
Preceding the performances, the survey aimed at enabling the public to construct their desired image of the ideal woman the Do-It-Yourself way. In turn, the information compiled to reflect the people’s choice were used to shape the real-life interactions of an actress who adopted her persona (physical appearance, personality traits and behaviour patterns) and intervened in a series of public and private actions throughout the city.
Challenging the existence of something statistical or mythic, these interactions contributed to her constant redefinition. DIY Woman strives to elaborate a new feminine paradigm between irony and fiction by making myths come true. Paradoxically, DIY Woman uses real world strategies to confuse the virtual and the real and thus question the reliability of the information that constitutes us.
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T-shirts with Slogans : (mens and womens s, m, l)
Do-it –yourself Woman • (recto) / I‘m a construct (verso)
Reconstruct me • (recto) / De construct me (verso)
mirror with DIY instructions in pouch
Questionnaire
Postcard/website address card
D.I.Y. Women shopping bag